Preservation Green Lab is a sustainable building research think tank and advocacy arm of the National Trust for Historic Preservation. In partnership with Groundwork Strategies we manage Preservation Green Lab’s media strategy and partner communications. We support a variety of Preservation Green Lab initiatives from outcome-based energy codes to district energy to building reuse. We recently supported their release of the report, “The Greenest Building: Quantifying the Value of Building Reuse.” The report provides the most comprehensive analysis to date of the environmental benefits of building reuse.
Client: Preservation Green Lab
Sector: Historic preservation, urban planning
Focus: Sustainable development
Our role: Strategy, messaging and media outreach.
Media highlights: Atlantic Cities, Fast Company, The New York Times Green Blog, Grist, Treehugger, Puget Sound Business Journal