Water in the West

A joint program of Stanford University’s Woods Institute for the Environment and the Bill Lane Center for the American West, Water in the West seeks to address the West’s growing water crisis and to create new solutions that move the region toward a more sustainable water future. Working closely with our partners at Groundwork Strategies, we helped WITW sharpen its messaging and and refine its core brand attributes, building an organizational narrative that resonated with key audiences throughout the water policy community. The messaging then became a springboard for the writing and design of a bolder, clearer and more compelling case for support. Design work provided by Ross Hogin.

Client: Water in the West, Stanford University
Sector: Higher Education, Public Policy
Focus: Water Conservation
Our role: Research, message development, design.